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GWM Steed 7

All-new Steed 7 leads GWM bakkie charge

Great Wall motors has provided a sneak preview or the forthcoming GWM Steed 7 premium bakkie while rolling out plans to grab an increasing share of the high-end world pickup market. Steed 7 targets the middle and high-end bakkie market in a modern multi-purpose pickup truck boasting fashionable styling, a modern cabin and latest technology and features in class leading quality in an all-new range topped by a flagship special edition in exclusive sky blue and set for release before the end of the year.

While little else was revealed about Steed 7, we expect the bakkie to build on the strengths of the high-tech great value Steed 6, but Great Wall has confirmed that the new bakkie will pave the way forward as it epitomises the company’s today and tomorrow. GWM Pickup Truck now becomes an independent Great Wall sub-brand alongside Haval, WEY and ORA on the strength of its 20-year China best seller status and export to over 100 countries. 

The new bakkie brand embraces a new six-star 5+N philosophy as chases class-leading connectivity, electrification, customisation and intelligence as it focuses on the world and China home markets. The company plans to establish localised operations geared to realise global engineering, manufacturing and product sharing objectives while focusing on improved production, product planning, dealer networks, customer service, marketing and overseas exploration.